LOVE FOR THE GAME

A 90-second short film following Kevin Franceski — professional basketball player at Lorient and former member of Morocco's national team at the 2023 AfroBasket. A cinematic portrait of an athlete reconnecting with the reason he plays.

Year

02.26

Scope

Short Film, Direction, Editing

Timeline

2 weeks

Live project

Live project

Kevin Franceski had reached a point many athletes know too well — the routine, the repetition, the grind. The love that brought him to the game was getting buried under discipline and obligation. He needed to remember why he started.

We built this short film around that feeling — the tension between fatigue and passion. Shot with a cinematic, stripped-back approach, the film lets Kevin's movements and emotions speak for themselves. No narration, no overproduction. Just a player, a court, and the reason he keeps showing up.

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